+61 8 9432 8156
apexbuildersexpert@gmail.com
Mon–Fri 8:00–18:00
Apex Builders Expert logo
Free quote
+61 8 9432 8156
apexbuildersexpert@gmail.com
Unit 7/18 Cnr Roe & Bourke Sts, Fremantle WA 6160
Mon–Fri 8:00–18:00, Sat 9:00–14:00
About Apex

Fourteen years
of fixing other builders' shortcuts

We're a Fremantle renovation crew that grew the slow way: one flat at a time, one referral at a time, and a rule that nobody hides a mistake behind a cabinet. This page is who we are, where we came from, and what we've built.

01 // The story

Started in a ute.
Kept the attitude.

Marcus Hale on an early Apex Builders renovation site in Fremantle
Fremantle, 2012 — job No. 3
  • 2012 — a ute and a laserMarcus leaves a big Perth builder after one too many "she'll be right" moments. First jobs are bathroom renos in South Freo walk-ups, priced honestly and finished on time.
  • 2015 — the crew formsDavo the sparkie and Pete the tiler come aboard permanently. The Friday photo report habit starts here, invented for a client who moved to Melbourne mid-build.
  • 2018 — full gut renos onlyWe stop taking handyman work and specialise in apartment renovations: strata approvals, wet areas, rewires. The schedule template we still use gets written on a site wall in pencil.
  • 2021 — design comes in-houseWe hire our first drafter because clients kept arriving with Pinterest boards and no idea what walls were load-bearing. Design-plus-build becomes the default, not the upsell.
  • 2024 — 200th handoverA 1968 Cottesloe flat becomes job number 200. The defect list at handover was empty, which pleased us more than the round number did.
  • NowSeven flats under renovation most weeks, all inside 25 km of the Fremantle workshop. Growth stays deliberately slow — the day we can't walk every site ourselves is the day we stop taking work.
02 // How we think

Three rules that
haven't changed since 2012

R.1 Measure twice, quote once

A quote built on a guess becomes a variation invoice later. We spend the 40 minutes on site so the fixed price is actually fixed.

R.2 Photograph the hidden work

Waterproofing, wiring, blocking behind walls — if it gets covered up, it gets photographed and filed in your job folder first. Future you will thank present us.

R.3 The schedule is a promise

Anyone can say "about three months". We put dated milestones in the contract and report against them every Friday. Drift gets explained, not hidden.

Apex crew reviewing drawings on a Fremantle apartment site
Toolbox talk, 7:10 AM — the only meeting we never skip
0+
apartments renovated
0
insurance claims ever

More about our methods sits in the blog — including the jobs that taught us these rules the hard way.

03 // The roster

The people who'll
actually be in your flat

Eighteen trades on payroll, four leads you'll deal with directly. No labour-hire roulette — everyone below has been here five years minimum.

BC104382 Marcus Hale, director and site lead at Apex Builders Expert
Marcus Hale
Director · Site lead

Registered builder, 19 years on tools. Quotes every job himself and still lays a straight course when the mood takes him.

EW 014882 David Okafor, licensed electrician at Apex Builders Expert
Dave Okafor
Electrical · Smart wiring

Licensed electrician. Labels every circuit like it's going in a museum. Runs our smart home packages end to end.

PL 5521 Pete Novak, senior tiler and wet area lead
Pete Novak
Wet areas · Tiling

The reason our bathrooms don't leak. Mitres his own 45° edges on large-format porcelain, refuses to hear the word "close enough".

BD 2297 Anna Reyes, in-house building designer
Anna Reyes
Design · Drafting

Building designer who turned our pencil sketches into the 60-sheet drawing sets we now build from. Runs the design side.

04 // Selected work

Jobs we'd happily
inspect under a lamp

A slice of recent handovers. Full walkthroughs with budgets and schedules land in the blog as we write them up.

TYPE // HERITAGE

Fremantle CBD rewire

1898 workers' cottage flat: full rewire, plaster repairs, lime-wash restoration. Strata heritage conditions met first go.

TYPE // STRUCTURAL

South Freo wall removal

Engineer's beam into a top-floor unit — crane over the rear lane, council permit, and one very nervous body corporate. Done in 11 days.

TYPE // REMOTE

Singapore handover

Full reno for an owner who saw the flat twice: once to hand us keys, once to move back in. Every stage signed off over video.

05 // The boring credentials

Licensed, insured,
and easy to check

Every number below is one your strata can verify in minutes. We hand the same pack to committees before they ask — it's half of why our approvals land fast.

C.01Building contractor

WA registration BC104382, held by the company — not borrowed from a subcontractor.

Current
C.02Public liability

Insurance on every active site; certificates issued to strata with every submission pack.

Active
C.03Licensed trades

Electrical and plumbing under their own registrations — compliance certificates at every handover.

Certified
C.04ABN & entity

Apex Builders Expert Pty Ltd, ABN 63 142 857 209. Same entity on quotes, contracts and invoices — see the legal page.

Verified
06 // Next step

Like how we work?
Let's look at your flat.

A free measure takes 40 minutes and leaves you with a plan and a real price — keep them even if you hire someone else.